Bonjour Maurice is the leading Belgian brand of reversible, ethical and fun clothing for children aged 0 to 10. Already committed to an eco-design and responsible production approach, the brand wishes to go one step further by producing capsule collections – in Belgium – from the waste of its fabrics.
Every year, millions of tons of textiles are lost in the production of fabrics and clothing. Overall, it is estimated that nearly 15% of textile materials lost during cutting are wasted in scrap or at the end of rolls. By revaluing these losses, the life cycle of these textile materials can be extended, unnecessary fabric production avoided and the demand for natural resources reduced.